About

Like you, we want to do better

With the plastic waste crisis mounting, it’s becoming increasingly hard to silence that haunting feeling we all share—plastic guilt. By designing products that never end up in the trash, we want you to feel comfortable knowing that living in a clean home no longer means creating more waste in the world.

Curbside recycling is broken

91%

Plastic waste in the U.S. that does not get recycled

36M tons

Average plastic waste generated in the U.S. in a year

22

Empire State Buildings' worth of trash that sits in landfill every year

Responsible Replenishment: a new frontier in product design

Designing for the full life cycle of our products means tossing away preconceived notions about how the most humble products are created, used, and disposed of. We take pride in carving a new path forward where the burden of waste is no longer on the customer, but on the companies who create and manufacture the products we use.

How it works